What should be noted in the design of commercial lighting in Guangdong?


Time:

2022-11-16

Guangdong commercial lighting manufacturers stated that commercial lighting design is very important for shopping malls. A complete commercial lighting system can not only improve the functions inside the mall, but also enhance the guidance for consumers to enter the mall and divert their attention from the products. Only in this way can a comfortable shopping environment in the mall provide consumers with a better experience, thereby stimulating their purchasing desire. Therefore, how to create a suitable commercial lighting environment and fully attract consumers is the first issue that designers need to consider. So what should commercial lighting design pay attention to? Let's analyze it together.

What should be noted in the design of commercial lighting in Guangdong?

Guangdong commercial lighting manufacturers stated that commercial lighting design is very important for shopping malls. A complete commercial lighting system can not only improve the functions inside the mall, but also enhance the guidance for consumers to enter the mall and divert their attention from the products. Only in this way can a comfortable shopping environment in the mall provide consumers with a better experience, thereby stimulating their purchasing desire. Therefore, how to create a suitable commercial lighting environment and fully attract consumers is the first issue that designers need to consider. So what should commercial lighting design pay attention to? Let's analyze it together.
(1) Create a good business atmosphere to attract and stimulate customers' shopping desire. In shopping malls, the role of light is to attract customers, and customers' attention is more easily attracted to areas with good lighting effects. It has been proven that better lighting effects lead to more sales growth. well-designed commercial lighting can create a comfortable and pleasant atmosphere for customers, giving them an unusually comfortable mood and feeling.
Guangdong commercial lighting manufacturers have stated that effective lighting in shopping areas can make customers feel comfortable and willing to continue visiting. The unique and innovative lighting design highlights the interior design of the mall, while also deepening the overall lighting impression. In bread or meat shops, good lighting can make meat and bread products appear appetizing, allowing customers to quickly distinguish the quality of food.
According to data, when the color temperature is 3000-4000k and the illumination is 400-600lux, the lighting will achieve an efficient and eye-catching effect. While improving staff efficiency, it can stimulate customers' purchasing behavior, thereby promoting the popularity of the mall.
(2) Create good visual conditions to ensure sufficient lighting quality in the mall. Firstly, it is necessary to solve the lighting problem of a product. The true appearance of the product must be displayed in front of customers, making it easy for them to recognize the color of the product. Therefore, the lighting light of the product must be close to outdoor sunlight in brightness and color tone. The sunlight tone of the light can make the illuminated product look more beautiful without changing the texture and color appearance. Although fluorescent lamps are more economical, they can change the original color of the product when used for lighting. Secondly, some products may lose their luster under long-term exposure to strong and bright light, and high-power lighting can also cause the products to fade. Furthermore, in the shopping space of the mall, due to the large number of shelves, some shelves are relatively high. Therefore, it is necessary to pay attention to the light blocking of the shelves to avoid uneven spatial illumination and different lighting levels between the upper and lower shelves. At the same time, it is necessary to consider the shopping characteristics of the mall and the poor activity ability of middle-aged and elderly customers. Special attention should be paid to the vertical illumination of the lower part of the shelf, so that the products under the shelf can be seen clearly without excessive bending, and the entire shelf space should be maintained at a high level of illumination.
(3) The lighting layout should be flexible to adapt to changes in goods and containers. Guangdong commercial lighting manufacturers have stated that considering the characteristics of each functional area of the shopping mall, they have designed supporting lighting schemes to highlight the products and accurately reflect their shape, color, luster, and texture. For example, in a business hall, lighting is important, while in the hallway of the hall, the guiding effect of lighting is more obvious, and the contrast between darkness and brightness is used to guide people to bright places. In the boutique exhibition area, you can use spotlights to project light onto the products, which will make them more prominent and visually impactful.
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